The Six Strategies to Persuade Others

Robert Cialdini, author of Influence: The Psychology of Persuasion and the new book Pre-Suasion, found in his research that people are most influenced by one of six strategies used by influencers. Whether you are seeking to win new business, be a more effective leader, or persuade a client to buy you product — these strategies are shown to be the most effective. In his new book, Cialdini demonstrates the importance of preparation, strategy and context in influencing — it is what happens before the pitch that matters as much, or more, than the pitch itself. When combined with the genuine interest in the welfare of others, these strategies can assist us in influencing others.

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